restcycle by
beautyrest

The world needs more sleep, and information about how to achieve healthy sleep was scattered. We saw an opportunity for BeautyRest to take the lead in those queries and built a content experience called RestCycle by Beautyrest. We created a mesmerizing educational tutorial through illustrations, animations, and thoughtful, informative text available on both desktop and mobile web. We drove search through relevant terms and, as a result, put Beautyrest ahead of the oversaturated pack in search requests from a place of relevance and purpose.