Those numbers we mentioned are so impressive in large part because we drove them by rewarding people who engaged with Joe Boxer paid Dodgeball content. With what?
New engaging BTS content that went a little deeper.
On Father’s Day, new videos were released with real dads talking real to their teenagers. Dodgeball was raucous and fun, but the new content was more real, vulnerable and authentic. Dad’s and their teenagers being real and vulnerable, and despite the head shots earlier, very sweet.