money is a thing, but it’s not everything.

money is a thing,
but it’s not everything.

Canadians look at wealth and the money that fuels it very differently today than they did in the past. The focus used to be to save for retirement, today it is about having the means to live the life you want to live with a balance between wealth and wellness. We bring this truth to life by telling the visual story of a young couple and their rollercoaster journey with work, success, life, the upside and challenges of their relationship with money. As they mature, the VO points out this misalignment in what they want from their hard earned money, vs the life they want. The end resolve is maybe Edward Jones can help them get there.