The world’s largest nutrition company needed a makeover to align the company’s image and values with today’s world. The opportunity was to reposition the company at the intersection of nature and science, which in turn aligned with consumer demand for natural ingredients informed by science. Working closely with the client, a new strategic platform, corporate name, logo, identity, and communications plan were created to support a house of brands and a commitment to helping people with their quest to live healthier and more vital lives. Say goodbye to the company named Nature’s Bounty and say hello to
The Bountiful Company.